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Publications: Schweda, Anika

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Number of items: 34.

Journal Article

Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.

Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.

Bellman, S., Schweda, A. and Varan, D. (2010) Minimum effective frequency for interactive television ads. Journal of Direct, Data and Digital Marketing Practice, 11 (4). pp. 281-301.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.

Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.

Bellman, S., Schweda, A. and Varan, D. (2009) Viewing angle matters - Screen type does not. Journal of Communication, 59 (3). pp. 609-634.

Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.

Conference Paper

Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A.

Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY.

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen.

Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY.

Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.

Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.

Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.

Schweda, A. and Varan, D. (2003) Use of interactive television promotional tools as information sources in long-haul travel. In: Information and Communication Technologies in Tourism 2003, 27 January - 1 February 2003, Helsinki, Finland.

Thesis

Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University.

Report

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) Program context effects on TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

This list was generated on Wed Apr 23 18:18:38 2014 IST.