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Publications: Robinson, Jennifer A

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Number of items: 22.

Journal Article

Bellman, S., Robinson, J.A., Wooley, B. and Varan, D. (2014) The effects of social TV on television advertising effectiveness. Journal of Marketing Communications, In press .

Zorn, S.F., Bellman, S., Robinson, J.A. and Varan, D. (2013) Cultural differences affect interactive television advertising. Journal of Marketing Communications . In Press.

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.

Varan, D., Murphy, J., Hofacker, C.F., Robinson, J.A., Potter, R.F. and Bellman, S. (2013) What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from Cross-device effects and Cross-format synergies. Journal of Advertising Research, 53 (2). pp. 212-220.

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

Conference Paper

Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A

Report

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2011) Contextual advertising versus branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Reid, R., Robinson, J.A. and Varan, D. (2010) Ad choice. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Branded mobile phone apps. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2010) Branded pause. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Platform optimization. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2009) Commercial loading. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Effective iTV ad execution factors: Wink vs. Sky. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Platform synergy. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Rask, A., Bellman, S., Haddad, H. and Varan, D. (2009) Psychological drivers of interaction. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Haddad, H. and Varan, D. (2008) The impact of speed bump advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

This list was generated on Fri Dec 19 16:00:37 2014 GMT.