Publications: Murphy, Jamie
Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.
Varan, D., Murphy, J., Hofacker, C., Robinson, J., Potter, R. and Bellman, S. (2012) Cross-device synergy VERSUS Cross-media synergy. In: EG II: What works in the new age of advertising & marketing, 31 May - 1 June 2012, Wharton University of Pennsylvania, Philadelphia, PA.
Zorn, S., Olaru, D., Veheim, T., Zhao, S. and Murphy, J. (2012) Impact of animation and language on banner click-through rates. Journal of Electronic Commerce Research, 13 (2). pp. 173-183.
Tuzovic, S., Wetsch, L. and Murphy, J. (2011) The Google online marketing challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns. In: Tripathi, P. and Mukerji, S., (eds.) Cases on Innovations in Educational Marketing: Transnational and Technological Strategies. IGI Global, Hersey, PA, pp. 46-65.
Lee, H., Law, R. and Murphy, J. (2011) Helpful reviewers in TripAdvisor, an online travel community. Journal of Travel & Tourism Marketing, 28 (7). pp. 675-688.
Collins, N. and Murphy, J. (2010) Playing the infinite game: marketing in the postindustrial economy. Journal of Customer Behaviour, 9 (4). pp. 345-355.
Syed-Ahmad, S.F. and Murphy, J. (2010) Social networking as a marketing tool: the case of a small Australian company. Journal of Hospitality Marketing & Management, 19 (7). 700 -716.
Bellman, S., O'Farrell, J., Qiu, L., Murphy, J. and Varan, D. (2010) Using the internet to snychronize television and IPTV advertising. In: The Direct/Interactive Marketing Research Summitt, 9 - 10 October 2010, San Francisco, CA.
Lee, R.Y., Klobas, J.E., Tezinde, T. and Murphy, J. (2010) The underlying social identities of a nation's brand. International Marketing Review , 27 (4). pp. 450-465.
Treiblmaeir, H., Neale, L.G. and Murphy, J. (2009) Action learning of online marketing via a global contest. Central Asia Business Journal, 2 (1). pp. 47-50.
Hofacker, C. and Murphy, J. (2009) Consumer web page search, clicking behavior and reaction time. Direct Marketing: An International Journal, 3 (2). pp. 88-96.
Neale, L., Treiblmaier, H., Henderson, V., Hunter, L., Hudson, K. and Murphy, J. (2009) The Google Online Marketing Challenge and research opportunities. Journal of Marketing Education, 31 (1). pp. 76-85.
Lavin, M., Van Alstine, L., Scott, A., Oliver, J. and Murphy, J. (2009) The Google Online Marketing Challenge: Fostering student learning of search advertising. Journal of Advertising Education, 13 (1). pp. 38-43.
Murphy, J., Hudson, K., Hunter, L. and Neale, L. (2009) The Google Online Marketing Challenge: Hands on teaching and learning. Journal of Hospitality & Tourism Education, 21 (1). pp. 44-47.
Murphy, J. and Olaru, D. (2009) How information foraging styles relate to tourism demographics and behaviours. Journal of Vacation Marketing, 15 (4). pp. 299-309.
Flaherty, T.B., Jansen, B., Hofacker, C. and Murphy, J. (2009) Insights on the Google Online Marketing Challenge and its successful classroom implementation. MERLOT Journal of Online Learning and Teaching, 5 (2). pp. 446-457.
Zorn, S.F., Lee, R.Y. and Murphy, J. (2009) Marketing implications of traditional and ICT-mediated leisure activities. Behaviour & Information Technology, 31 (4). pp. 329-341.
Murphy, J., Olaru, D. and Hofacker, C. (2009) Rigor in tourism research: formative and reﬂective construct. Annals of Tourism Research, 36 (4). pp. 730-734.
Scaglione, M., Schegg, R. and Murphy, J. (2009) Website adoption and sales performance in Valais' hospitality industry. Technovation, 29 (9). pp. 625-631.
Lee, R.Y., Murphy, J. and Neale, L.G. (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26 (4). pp. 277-285.
Lee, R., Murphy, J. and Swilley, E. (2009) The moderating influence of hedonic consumption in an extended theory of planned behaviour. The Service Industries Journal, 29 (4). pp. 539-555.
Jansen, B.J., Hudson, K., Hunter, L., Liu, F. and Murphy, J. (2008) The Google Online Marketing Challenge: classroom learning with real clients, real money, and real advertising campaigns. Journal of Interactive Advertising, 9 (1). pp. 49-55.
O'Connor, P. and Murphy, J. (2008) Hotel yield management practices across multiple electronic distribution channels. Information Technology & Tourism, 10 (2). pp. 161-172.
Lee, R. and Murphy, J. (2008) The moderating influence of enjoyment on customer loyalty. Australasian Marketing Journal, 16 (2). pp. 11-21.
Hashim, N. and Murphy, J. (2007) Branding on the web: evolving domain name usage among Malaysian hotels. Tourism Management, 28 (2). pp. 621-624.
Hashim, N., Murphy, J. and Hashim, N.M. (2007) Islam and online imagery on Malaysian tourist destination websites. Journal of Computer Mediated Communication, 12 (3). pp. 1082-1102.
Murphy, J. and Scharl, A. (2007) An investigation of global versus local online branding. International Marketing Review, 24 (3). pp. 297-312.
Murphy, J., Schegg, R. and Olaru, D. (2006) Investigating the evolution of hotel internet adoption. Information Technology and Tourism, 8 (3/4). pp. 161-177.
Scaglione, M., Schegg, R. and Murphy, J. (2006) Investigating website performance in Valais' hospitality industry. In: Keller, P. and Berger, T., (eds.) Marketing Efficiency in Tourism: Coping with Volatile Demand. Verlag, Berlin, pp. 131-142.
Murphy, J., Schegg, R. and Qiu, M. (2006) An investigation of consistent rates across Swiss hotels' direct channels. Information Technology and Tourism, 8 (2). pp. 105-119.
Murphy, J., Ho, P. and Chan, C. (2005) Competitive analyses for marketing electronic wine tourism. International Journal of Wine Marketing, 17 (3). pp. 39-54.
Scharl, A., Dickinger, A. and Murphy, J. (2005) Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 4 (2). pp. 159-173.
Hofacker, C. and Murphy, J. (2005) Using server log files and online experiments to enhance internet marketing. In: Krishnamurthy, Sandeep, (ed.) Contemporary research in e-marketing. Idea Group, Hershey, Pennsylvania, pp. 226-249.