Publications: Lewandowska, Aleksandra
Group by: Publication Type | Year
Number of items: 4.
2008
Ward, S. and Lewandowska, A. (2008) Is the marketing concept always necessary? The effectiveness of customer, competitor and societal strategies in business environment types. European Journal of Marketing, 42 (1/2). pp. 222-237.
2006
Ward, S., Girardi, A. and Lewandowska, A (2006) A Cross-National Validation of the Narver and Slater Market Orientation Scale. The Journal of Marketing Theory and Practice, 14 (2). pp. 155-167.
2005
Ward, S. and Lewandowska, A. (2005) Shelter in the storm: marketing strategy as moderated by the hostile environment. Marketing Intelligence & Planning, 23 (7). pp. 670-687.
2004
Lewandowska, Aleksandra (2004) Shelter in the storm: business turmoil and marketing strategy effectiveness. PhD thesis, Murdoch University.
This list was generated on Sun May 19 03:45:17 2013 IST.
