Publications: Chitty, Bill
D'Alessandro, S. and Chitty, B. (2011) Real or relevant beauty? Body shape and endorser effects on brand attitude and body image. Psychology and Marketing, 28 (8). pp. 843-878.
Chitty, B., Ward, S. and Chua, C. (2007) An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning, 25 (6). pp. 563-580.
Ward, S., Bridges, K. and Chitty, B. (2005) Do incentives matter? An examination of on-line privacy concerns and willingness to provide personal and financial information. Journal of Marketing Communications, 11 (1). pp. 21-40.