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Publications: Bellman, Steven

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Number of items: 95.

Journal Article

Bellman, S., Kemp, A., Haddad, H. and Varan, D. (2014) The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32 . pp. 276-283.

Bellman, S., Robinson, J.A., Wooley, B. and Varan, D. (2014) The effects of social TV on television advertising effectiveness. Journal of Marketing Communications, In press .

Zorn, S.F., Bellman, S., Robinson, J.A. and Varan, D. (2013) Cultural differences affect interactive television advertising. Journal of Marketing Communications . In Press.

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.

Varan, D., Murphy, J., Hofacker, C.F., Robinson, J.A., Potter, R.F. and Bellman, S. (2013) What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from Cross-device effects and Cross-format synergies. Journal of Advertising Research, 53 (2). pp. 212-220.

Rossiter, J. and Bellman, S. (2012) Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52 (3). pp. 291-296.

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.

Bellman, S. and Varan, D. (2012) Modeling self-selection bias in interactive-communications research. Communication Methods and Measures, 6 (3). pp. 163-189.

Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.

Murray, K.B. and Bellman, S. (2011) Productive play time: the effect of practice on consumer demand for hedonic experiences. Journal of the Academy of Marketing Science, 39 (3). pp. 376-391.

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

Zorn, S., Jarvis, W. and Bellman, S. (2010) Attitudinal perspectives for predicting churn. Journal of Research in Interactive Marketing, 4 (2). pp. 157-169.

Bellman, S., Schweda, A. and Varan, D. (2010) Minimum effective frequency for interactive television ads. Journal of Direct, Data and Digital Marketing Practice, 11 (4). pp. 281-301.

Dix, S.R., Bellman, S., Haddad, H. and Varan, D. (2010) Using interactive program-loyalty banners to reduce TV ad avoidance: Is it possible to give viewers a reason to stay tuned during commercial breaks? Journal of Advertising Research, 50 (2). pp. 154-160.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.

Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.

Bellman, S., Schweda, A. and Varan, D. (2009) Viewing angle matters - Screen type does not. Journal of Communication, 59 (3). pp. 609-634.

Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.

Lee, Y-W and Bellman, S. (2008) An augmented model of customer loyalty for organizational purchasing of financial services. Journal of Business-to-Business Marketing, 15 (3). pp. 290-322.

Varan, D. and Bellman, S. (2007) Digital television as persuasive technology. Lecture Notes in Computer Science , 4744 . pp. 243-252.

Bellman, S. (2007) Theory and measurement of Type 1 and Type 2 emotions. Australasian Marketing Journal, 15 (1). pp. 14-22.

Bellman, S., Johnson, E.J., Lohse, G.L. and Mandel, N. (2006) Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments. Journal of Interactive Marketing, 20 (1). pp. 21-33.

Reading, N., Bellman, S., Varan, D. and Winzar, H. (2006) Effectiveness of telescopic advertisements delivered via personal video recorders. Journal of Advertising Research, 46 (2). pp. 217-227.

Bellman, S., Johnson, E., Kobrin, S. and Lohse, G. (2004) International differences in information privacy concern: Implications for the globalization of electronic commerce. Advances in Consumer Research, 31 . pp. 362-363.

Bellman, S., Johnson, E.J., Kobrin, S.J. and Lohse, G.L. (2004) International differences in information privacy concerns: A global survey of consumers. The Information Society, 20 (5). pp. 313-324.

Johnson, E.J., Moe, W.W., Fader, P.S., Bellman, S. and Lohse, G.L. (2004) On the Depth and Dynamics of Online Search Behavior. Management Science, 50 (3). pp. 299-308.

Bellman, S. and Rossiter, J.R. (2004) The website schema. Journal of Interactive Advertising, 4 (2).

Johnson, E.J., Bellman, S. and Lohse, G.L. (2003) Cognitive Lock-In and the power law of practice. Journal of Marketing, 67 (2). pp. 62-75.

Bellman, S., Forster, N., Still, L. and Cooper, C.L. (2003) Gender differences in the use of social support as a moderator of occupational stress. Stress and Health, 19 (1). pp. 45-58.

Alpers, D.L., Taylor, A.C., Sunnucks, P., Bellman, S.A. and Sherwin, W.B. (2003) Pooling hair samples to increase DNA yield for PCR. Conservation Genetics, 4 (6). pp. 779-788.

Johnson, E.J., Bellman, S. and Lohse, G.L. (2002) Defaults, framing and privacy: Why opting in-opting out. Marketing Letters, 13 (1). pp. 5-15.

Bellman, S., Johnson, E.J. and Lohse, G.L. (2001) On site: to opt-in or opt-out?: It depends on the question. Communications of the ACM, 44 (2). pp. 25-27.

Lohse, G.L., Bellman, S. and Johnson, E.J. (2000) Consumer buying behavior on the Internet: Findings from panel data. Journal of Interactive Marketing, 14 (1). pp. 15-29.

West, P.M., Ariely, D., Bellman, S., Bradlow, E., Huber, J., Johnson, E., Kahn, B., Little, J. and Schkade, D. (1999) Agents to the rescue? Marketing Letters, 10 (3). pp. 285-300.

Bellman, S., Lohse, G.L. and Johnson, E.J. (1999) Predictors of online buying behavior. Communications of the ACM, 42 (12). pp. 32-38.

Rossiter, J.R. and Bellman, S. (1999) A proposed model for explaining and measuring web ad effectiveness. Journal of Current Issues & Research in Advertising, 21 (1). pp. 13-31.

Conference Paper

Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A

Bellman, S., O'Farrell, J., Qiu, L., Murphy, J. and Varan, D. (2010) Using the internet to snychronize television and IPTV advertising. In: The Direct/Interactive Marketing Research Summitt, 9 - 10 October 2010, San Francisco, CA

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2009) The effect of interactive program loyalty banners on television advertising avoidance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 November - 2 December 2009, Crown Promenade, Melbourne, Australia

Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania

Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY

Zorn, S., Jarvis, W. and Bellman, S. (2008) Identifying customers likely to churn. In: ANZMAC 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 1 - 3 December 2008, Olympic Park, Sydney

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

Murray, K. and Bellman, S. (2007) Playing games efficiently: Hedonic learning curves and loyalty. In: 24th Annual Conference of the Association for Consumer Research pp. 247-248.

Varan, D. and Bellman, S. (2007) The impact of interactive TV advertising. In: Audience Measurement 2.0, 26 - 27 June 2007, New York, NY

Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY

Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Pribudi, G. and Varan, D. (2004) The impact of adding interactivity to television advertising on elaboration, recall and persuasion. In: ANZMAC 2004, 27 Nov - 1 Dec 2004, Wellington, New Zealand

Still, L., Bellman, S. and Soutar, G. (2002) What is it worth? Gender differences In the salary outcomes of MBA graduates. In: ANZAM/​IFSAM 2002 Annual Conference: Management in a Global Context: Propects the 21st Century, 10 - 13 July 2002, Gold Coast, Qld

Burr, R. and Bellman, S.A. (2001) Hate, rage and mischief? Or a strategic partner for competitive advantage? MBA students? Perceptions of human resource management and their implications for management education. In: ANZAM 2001: Closing the Divide, 5 - 8 December 2001, Auckland, New Zealand

Conference Item

Varan, D., Murphy, J., Hofacker, C., Robinson, J., Potter, R. and Bellman, S. (2012) Cross-device synergy VERSUS Cross-media synergy. In: EG II: What works in the new age of advertising & marketing, 31 May - 1 June 2012, Wharton University of Pennsylvania, Philadelphia, PA.

Varan, D. and Bellman, S. (2008) The utility of Lab-based research in understanding televisions changing landscape. In: Empirical Generalizations in Advertising Conference, 4 - 5 December 2008, The Wharton School, University of Pennsylvania, Philadelphia, PA.

Bellman, S. (2007) Implications of the changing media landscape for advertising research. In: Australian Market $ Social Research Society's 2007 National Conference: The Changing Face of Research, 24 October 2007, Sydney, N.S.W.

Bellman, S. (2005) PVRs and the new landscape of television. In: OZ-E Culture 2005: Magic, Money and Myth, 7 - 8 April 2005, Byron Bay, N.S.W.

Book

Bellman, S. (2009) The Web Ad Schema and grammatical analysis for web advertising sites: Using grammatical analysis to identify the consumer characteristics of visitors to web advertising sites. LAP Lambert Academic Publishing.

Rossiter, J.R. and Bellman, S. (2005) Marketing communications: Theory and applications. Prentice-Hall, Frenchs Forest, N.S.W.

Report

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2011) Contextual advertising versus branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Reid, R., Robinson, J.A. and Varan, D. (2010) Ad choice. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Branded mobile phone apps. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2010) Branded pause. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Comparing interactive TV ad formats. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Creative execution factors for IPTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Platform optimization. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2009) Commercial loading. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Effective iTV ad execution factors: Wink vs. Sky. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Qui, L., O'Farrell, J., Murphy, J. and Varan, D. (2009) Internet synchronized television advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Platform synergy. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Rask, A., Bellman, S., Haddad, H. and Varan, D. (2009) Psychological drivers of interaction. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Haddad, H. and Varan, D. (2008) Are all views created equal? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2007) Interactive program loyalty. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) Program context effects on TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Others

Varan, D., Bellman, S. and Hynd, A. (2006) Submission in response to the "Meeting the Digital Challenge". Submitted by The Interactive Television Research Institute Murdoch University - Western Australia April 18, 2006 .

This list was generated on Tue Sep 23 05:21:42 2014 IST.