Publications: Interactive Television Research Institute
Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.
Varan, D., Murphy, J., Hofacker, C.F., Robinson, J.A., Potter, R.F. and Bellman, S. (2013) What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from Cross-device effects and Cross-format synergies. Journal of Advertising Research, 53 (2). pp. 212-220.
Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.
Varan, D., Murphy, J., Hofacker, C., Robinson, J., Potter, R. and Bellman, S. (2012) Cross-device synergy VERSUS Cross-media synergy. In: EG II: What works in the new age of advertising & marketing, 31 May - 1 June 2012, Wharton University of Pennsylvania, Philadelphia, PA.
Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.
Murray, K.B. and Bellman, S. (2011) Productive play time: the effect of practice on consumer demand for hedonic experiences. Journal of the Academy of Marketing Science, 39 (3). pp. 376-391.
Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A
Stipp, H., Thorogood, R. and Varan, D. (2011) Improving neuromarketing measurement: Groundbreaking results. In: ARF 2011 re:think, 20 - 23 March 2011, Marriott Marquis, NY
Varan, D., Bulgrin, A. and Huang, L. (2011) 3D TV: Viewer interaction with the new dimension for television. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY
Bellman, S., O'Farrell, J., Qiu, L., Murphy, J. and Varan, D. (2010) Using the internet to snychronize television and IPTV advertising. In: The Direct/Interactive Marketing Research Summitt, 9 - 10 October 2010, San Francisco, CA
Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.
Dix, S.R., Bellman, S., Haddad, H. and Varan, D. (2010) Using interactive program-loyalty banners to reduce TV ad avoidance: Is it possible to give viewers a reason to stay tuned during commercial breaks? Journal of Advertising Research, 50 (2). pp. 154-160.
Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.
Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.
Bellman, S. (2009) The Web Ad Schema and grammatical analysis for web advertising sites: Using grammatical analysis to identify the consumer characteristics of visitors to web advertising sites. LAP Lambert Academic Publishing.
Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.
Dix, S., Bellman, S., Haddad, H. and Varan, D. (2009) The effect of interactive program loyalty banners on television advertising avoidance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 November - 2 December 2009, Crown Promenade, Melbourne, Australia
Hand, S. and Varan, D. (2008) Interactive narratives: Exploring the links between empathy, interactivity and structure. In: Tscheligi, M., Obrist, M. and Lugmayr, A., (eds.) Changing Television Environments: 6th European Conference, EUROITV 2008, Salzburg, Australia, July 3-4, 2008 Proceedings. Springer-Verlag, Berlin, Germany, pp. 11-19.
Lee, Y-W and Bellman, S. (2008) An augmented model of customer loyalty for organizational purchasing of financial services. Journal of Business-to-Business Marketing, 15 (3). pp. 290-322.
Varan, D. and Bellman, S. (2008) The utility of Lab-based research in understanding televisions changing landscape. In: Empirical Generalizations in Advertising Conference, 4 - 5 December 2008, The Wharton School, University of Pennsylvania, Philadelphia, PA.
Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY
Bellman, S. (2007) Implications of the changing media landscape for advertising research. In: Australian Market $ Social Research Society's 2007 National Conference: The Changing Face of Research, 24 October 2007, Sydney, N.S.W.
Bellman, S. (2007) Theory and measurement of Type 1 and Type 2 emotions. Australasian Marketing Journal, 15 (1). pp. 14-22.
Dori, J., Hall, W., Marks, J. and Varan, D. (2007) Future gazing: The broadcasting world in 2020. In: International Broadcasting Convention (IBC) 2007, 6 - 11 September 2007, RAI Center Amsterdam, Netherlands.
Hand, S. and Varan, D. (2007) Exploring the effects of interactivity in television drama. Lecture Notes in Computer Science , 4471 . pp. 57-65.
Murray, K. and Bellman, S. (2007) Playing games efficiently: Hedonic learning curves and loyalty. In: 24th Annual Conference of the Association for Consumer Research pp. 247-248.
Varan, D. (2007) Media metrics: Measuring the effectiveness of niche content delivery. In: Australasian Media & Broadcasting Congress 2007, 28 - 30 November 2007, Hotel Intercontinental, Sydney.
Bellman, S., Johnson, E.J., Lohse, G.L. and Mandel, N. (2006) Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments. Journal of Interactive Marketing, 20 (1). pp. 21-33.
Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY
Reading, N., Bellman, S., Varan, D. and Winzar, H. (2006) Effectiveness of telescopic advertisements delivered via personal video recorders. Journal of Advertising Research, 46 (2). pp. 217-227.
Varan, D. (2006) Broadcasting services amendment (Media Ownership) Bill 2006 and related bills. Submission in response to...Inquiry of the Senate Environment, Communications, Information Technology and the Arts Committee .
Varan, D. (2006) Disruption, changing audiences and new business models. In: Laboratory of Advanced Media Production (LAMP): Australian Film, Television and Radio School, 8 May 2006, Perth, W.A..
Varan, D. (2006) EPG/Web, Interactive television: Threat or opportunity for traditional listings magazines. In: Annual conference of the International Television Magazine Association (ITMA) 2006, 2 June 2006, St Petersburg, Russia.
Varan, D. (2006) Imagining tomorrow's television. In: 3rd National Academy of Screen and Sound (NASS) + Australian Screen Production Education and Research Association (ASPERA) Conference 2006, 27 June 2006, Murdoch University, Murdoch, W.A
Varan, D. (2006) New developments in television and new modes of delivery. In: West Australian Screen Academy, 7 September 2006, Edith Cowan University, Perth.
Varan, D. (2006) Protecting cultural identity in the new age of television. In: National Film and Video Foundation, 18 October 2006, South Africa.
Varan, D. (2006) Supplementary submission - Inquiry into the broadcasting services amendment (media ownership) bill 2006 and related bills. Supplementary Submission to the Senate Environment, Communications, Information Technology and the Arts Committee .
Varan, D. (2006) Television's changing landscape: Implications for the auto sector. In: Half-day Executive Workshop, 15 December 2006, Toyota, Sydney.
Varan, D. (2006) Televisions changing landscape: Emerging insights. In: IDA: Innovations in Digital Advertising, 7 February 2006, Cornell Club, New York, U.S.A
Varan, D. (2006) What the arts can learn from the sciences. In: 3rd Australian Screen Production Education & Research Association (ASPERA) Conference 2006, 28 - 29 June 2006, Murdoch University, Murdoch, W.A
Varan, D. (2006) The future of television advertising in a fragmented media universe. In: Lunch Seminar: Hothouse Interactive, 1 December 2006, Sydney, Australia.
Varan, D., Bellman, S. and Hynd, A. (2006) Submission in response to the "Meeting the Digital Challenge". Submitted by The Interactive Television Research Institute Murdoch University - Western Australia April 18, 2006 .
Varan, D., Turk, A., Bucolo, S., Polson, D., Brereton, M., Donovan, J., Montgomery, K. and McIndoe, G. (2006) Interactive lounge: An interdisciplinary approach to the design of a gestural interaction device. Personal and Ubiquitous Computing, 10 (2-3). pp. 166-169.
Anderson, K., Keogh, D. and Varan, D. (2005) Panel: iTV - How it has changed television? In: Interactive Marketing & Advertising Trends Conference, 18 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.
Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia
Rossiter, J.R. and Bellman, S. (2005) Marketing communications: Theory and applications. Prentice-Hall, Frenchs Forest, N.S.W.
Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia
Varan, D. (2005) Children's television in the new age of television. In: Television New Zealand (TVNZ) for New Zealands Independent Children's Television Producers, 31 March 2005, New Zealand.
Varan, D. (2005) Direct nirvana: Marrying interactivity with the emotional character of television. In: ADMA (Australian Direct Marketing Association) Forum 2005, 25 - 27 May 2005, Sydney Convention Centre, Sydney.
Varan, D. (2005) Innovative content using new technologies: TV's new landscape. In: Interactive Marketing & Advertising Trends Conference (IMAT) 2005, 18 - 19 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.
Varan, D. (2005) PVRs and the changing face of advertising: Understanding the viewer. In: PVR Outlook 2005, 8 December 2004, Munich, Germany.
Varan, D. (2005) PVRs, viewers and the evolving landscape of advertising. In: Stern Business School, 13 April 2005, New York, NY.
Varan, D. (2005) Research findings on preschoolers and interactive TV. In: Nickelodeon, 1 November 2005, New York, NY.
Varan, D. (2005) Television's changing landscape: How it changes the televison business. In: Television New Zealand (TVNZ) Senior Executive Committee, 31 March 2005, New Zealand.
Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.
Varan, D. (2005) The consumer in the interactive age of television. In: Western Australian Society for Computers and the Law, 18 April 2005, Perth, W.A..
Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia
Balnaves, M., Walsh, L. and Varan, D. (2004) Digital television (DTV) : An overview of developments in Australia, US and the UK. In: Australian & New Zealand Communication Association International Conference 2004 (ANZCA04), 7 - 9 July 2004, University of Sydney, N.S.W
Long, M., Kennedy, T., Delany, P. and Varan, D. (2004) Panel: New media - The age of the PVR. In: 19th Annual Screen Producers Association of Australia (SPAA) Conference, 10 August 2004, Versace Hotel, Gold Coast, QLD.
Varan, D. (2004) PVR's - The opportunities and threats to advertising. In: iTV Advertising Conference, 28 September 2004, London, England.
Varan, D. (2004) The creative digital industry: Local industry discussion panel. In: Local Industry Workshop Sponsored by Austrade, the West Australian Department for Culture and the Arts and the Department of Industry and Resources, 15 September 2004, Perth, W.A..
Varan, D. (2004) The new paradigm of television: Enhancing the value chain. In: In-house Seminar for the Media Development Authority (MDA) of Singapore, 5 July 2004, Singapore.
Gallagher, B., Varan, D., Garnder, A. and Mitchell, H. (2003) Evaluating advertising opportunities in television broadcasting. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003 , Sydney Convention Centre, Sydney.
Schweda, A. and Varan, D. (2003) Use of interactive television promotional tools as information sources in long-haul travel. In: Information and Communication Technologies in Tourism 2003, 27 January - 1 February 2003, Helsinki, Finland
Varan, D. (2003) Consumer insights associated with interactive television. In: International Broadcasting Convention (IBC) 2003, 12 - 16 September 2003, Amsterdam, The Netherlands pp. 563-571.
Balnaves, M. and Varan, D. (2002) Beyond exposure: Interactive television and the new media currency. Media International Australia (105). pp. 95-104.
Joyce, R., Rogers, C., Singh, A.P. and Yuen, D. (2002) From broadcasting to enhanced narrowcasting: Predicting the impact of enhanced TV on the TV industry. In: iX2002 Conference, 17 - 18 June 2002, Suntec Singapore International Convention and Exhibition Centre, Singapore.
Varan, D. (2002) Building an interactive campaign from the consumer's world view. In: 5th Annual Interactive TV Advertising Conference, 20 - 21 June 2002, Kingsway Hall, London.
Varan, D. (2002) Enhanced television: Adding value to the viewer's experience. In: Enhanced TV III Conference, 29 January 2002, Cafe Royal, London
Varan, D. (2002) Enhancing TV for viewers, advertising and media platforms. In: 2nd Workshop do Ciclo Televisao Interactiva - O Espectador iTV, 10 May 2002, Lisbon, Portugal.
Varan, D. (2002) Global context: Bringing the world to our students. In: National Teaching Forum 2002, 2 - 3 December 2002, Canberra, A.C.T
Varan, D. (2002) Monetizing the converging industries: A broadcasters view point. In: Forum on the Convergence of Broadcasting & Communications, 14 November 2002.
Varan, D. (2002) New models for television advertising: Beyond thirty seconds. In: Australian Marketing and Advertising Summit 2002, 27 November 2002, Sheraton on the Park, Sydney
Varan, D. (2002) Recipient of the minister's award for university teacher of year 2001. In: Teaching and Learning Forum 2002: Focusing on the student, 4 - 6 February 2002, Edith Cowan University, Perth.
Varan, D. and Choate, J. (2002) Enhancing television: Balancing the interests of viewers, advertisers and channels. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.
Varan, D. and Morrison, T. (2002) Digital television in Australia: 2002 Industry survey. Australian Broadcast Authority, Sydney, Australia.
Varan, D., Strong, M., Anderson, K., Robertson, T., Chapman, B. and Pattinson, M. (2002) Buying interactive TV. In: Australian Broadcasting Authority (ABA) Conference 2002: What will Australian audiences want?, 29 - 30 April 2002, Hyatt Hotel, Canberra.
Armstrong, S. and Varan, D. (2001) The changing relationship between the advertiser, agency and broadcaster. In: Interactive TV Advertising USA Conference, 19 January 2001, Essex House, New York.
Varan, D. (2001) Digital television research: A report from the frontier. Murdoch University. School of Psychology, Murdoch University, W.A..
Varan, D. (2001) Interactive TV from the consumer world view: Evolution or revolution? In: Interactive TV Advertising Conference 2001, 28 June 2001, IQPC Ltd, London
Varan, D. (2001) Strategic implications for digital television advertising. In: 16th Annual Broadcast World Conference, 26 February 2001, Terrapin, Sydney
Varan, D. (2001) The critical role of R & D in commercial development. In: Open Roads World Developer Conference, 31 January - 1 February 2001, Westin, Sydney
Varan, D. (2001) iTV: Changes to business strategies and public policies. In: Seminar: Interactive TV and datacasting: How to make it happen? , 16 October 2001, Sydney, Australia
Varan, D. (2001) The impact and future of "T" commerce: How will it effect content producers? In: Seminar: Film and Television Institute (FTI), 19 April 2001, Fremantle, Western Australia.
Varan, D., Nolan, S. and Sandelson, D. (2001) Viewer, market or state? Who regulates interactive TV advertising? In: Pan European Interactive Television Advertising Conference, 16 - 18 July 2001, Barcelona, Spain.
Varan, D. (1998) When borders collide: Trans-national media and the cultural erosion metaphor. In: 48th Annual Conference of the International Communication Association, 20 - 24 July 1998, Jerusalem, Israel
Varan, D. (1995) Regional feudalism: A new pattern in international television program distribution. In: Annual Conference of the American Communication Association, May 1995, Santa Fe, NM
Varan, D. (1995) Television feudalism, cultural erosion and the contemporary pacific state. In: 45th Annual Conference of the International Communication Association, May 1995, Albuquerque, NM
Varan, D. (1994) Television's impact on migration: The Polynesian experiment. In: 44th Annual Conference of the International Communication Association, 11 - 15 July 1994, Sydney, Australia