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Publications: Audience Research Labs

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Number of items at this level: 48.

Journal Article

An, S-K, Paine, L.E., McNiel, J.N., Rask, A., Holder, J.T. and Varan, D. (2013) Prominent messages in television drama switched at birth promote attitude change toward deafness. Mass Communication and Society, 17 (2). pp. 195-216.

Bellman, S., Kemp, A., Haddad, H. and Varan, D. (2014) The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32 . pp. 276-283.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

Zorn, S.F., Bellman, S., Robinson, J.A. and Varan, D. (2013) Cultural differences affect interactive television advertising. Journal of Marketing Communications . In Press.

Conference Paper

Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania

Varan, D. (2011) New models for advertising. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Varan, D., Bulgrin, A. and Huang, L. (2011) 3D TV: Viewer interaction with the new dimension for television. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

Report

Bellman, S., Haddad, H. and Varan, D. (2008) Are all views created equal? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Comparing interactive TV ad formats. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Creative execution factors for IPTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Reid, R., Robinson, J.A. and Varan, D. (2010) Ad choice. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Branded mobile phone apps. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Platform optimization. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Qui, L., O'Farrell, J., Murphy, J. and Varan, D. (2009) Internet synchronized television advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2009) Commercial loading. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2010) Branded pause. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2011) Contextual advertising versus branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Effective iTV ad execution factors: Wink vs. Sky. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Platform synergy. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) Program context effects on TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2007) Interactive program loyalty. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H. and Varan, D. (2006) Advergames. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Haddad, H. and Varan, D. (2008) The impact of speed bump advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Rask, A., Bellman, S., Haddad, H. and Varan, D. (2009) Psychological drivers of interaction. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

This list was generated on Sat Dec 20 18:33:35 2014 GMT.