Comparing interactive ad formats for online video
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Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
This study explores the potential benefits of introducing interactivity in ads on online media players. Specifically, four interactive ad formats are compared to linear versions of the same ads. Includes biometric measures.
Publication Type: | Report |
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Murdoch Affiliation: | Audience Research Labs |
Series Name: | Beyond: 30 Study #32 |
Publisher: | Murdoch University. Audience Research Labs |
Publishers Website: | http://www.beyond30.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/9169 |
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