The impact of coviewing on Ad avoidance
Replicates study 4 - but this time using coviewers rather than single viewers to better understand how ad avoidance is moderated by coviewing.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #7|
|Publisher:||Murdoch University. Audience Research Labs|
|Item Control Page|