Website adoption and sales performance in Valais' hospitality industry
Scaglione, M., Schegg, R. and Murphy, J. (2009) Website adoption and sales performance in Valais' hospitality industry. Technovation, 29 (9). pp. 625-631.
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An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
|Publication Type:||Journal Article|
|Murdoch Affiliation:||Murdoch Business School|
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