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The brave new world of Automotive Telematics: What will it mean for Managers and Marketers?

Klomp, S. (2014) The brave new world of Automotive Telematics: What will it mean for Managers and Marketers? In: ANZAM Conference 2014: Reshaping Management for Impact, 3 - 5 December, Sydney, NSW, Australia

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Abstract

This discussion paper looks at possible ramifications of Automotive Telematics for Business. Because of advances in GPS, communications and computer technology the car is developing into a vital marketing, advertising, marketing research and communications channel and Managers need to be aware of the advantages and challenges this represents. Additionally, vehicle use monitoring and recording demands new approaches to managing the associated legal risk, HRM and other considerations. Finally, the investment in a car can realise greater returns if it is considered part of the work environment and if the stress of driving can be taken from the occupant.

Automotive Telematics raises questions on car ownership and use, data collection and privacy.

It also represents significant opportunities for academic research.

Publication Type: Conference Paper
Murdoch Affiliation: School of Management and Governance
URI: http://researchrepository.murdoch.edu.au/id/eprint/39386
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