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Corporate Social Responsibility: The latest boom product for mining giant Rio Tinto (case study)

Klomp, S. (2012) Corporate Social Responsibility: The latest boom product for mining giant Rio Tinto (case study). In: Walker, O.C., Gountas, J, Mavondo, F., Kriz, A. and Mullins, J., (eds.) Marketing Strategy, a decision focussed approach. McGraw-Hill Australia, North Ryde, NSW, Australia, pp. 397-400.

Publication Type: Book Chapter
Murdoch Affiliation: Murdoch Business School
Publisher: McGraw-Hill Australia
URI: http://researchrepository.murdoch.edu.au/id/eprint/39382
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