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Valuing the Brand Intangible: Possible Ramifications for Accounting, Advertising, Management and Taxation. The brand valuation effect cycle

Klomp, S. (2014) Valuing the Brand Intangible: Possible Ramifications for Accounting, Advertising, Management and Taxation. The brand valuation effect cycle. In: 10th Interdisciplinary workshop on intangibles, intellectual capital and extra financial information, 18 - 19 September, Ferrara, Italy

Publication Type: Conference Paper
Murdoch Affiliation: School of Management and Governance
URI: http://researchrepository.murdoch.edu.au/id/eprint/39380
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