Catalog Home Page

Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study)

Klomp, S. (2008) Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study). In: Chitty, W., Barker, N. and Shrimp, T.A., (eds.) Integrated marketing communications. Cengage Learning Australia, South Melbourne, Vic, Australia, pp. 294-297.

Publication Type: Book Chapter
Murdoch Affiliation: Murdoch Business School
Publisher: Cengage Learning Australia
URI: http://researchrepository.murdoch.edu.au/id/eprint/39376
Item Control Page Item Control Page