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Discovering a culture of authenticity through conversational research

Morrigan, P. and Paull, M. (2003) Discovering a culture of authenticity through conversational research. In: 17th Australia and New Zealand Academy of Management (ANZAM) Annual Conference (2003), 2 - 5 December, Fremantle, Western Australia

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This paper outlines a research project using conversational research as a methodology to examine values and value congruence as a part of stakeholder engagement at The Body Shop Australia (TBS). The research developed grounded hypotheses about the extent to which customers take their values shopping, about the level of value congruence between TBS and its customer stakeholders, and in the process discovered a corporate “culture of authenticity” where TBS revealed itself to be an organisation where the people ‘are who they say they are’.

Publication Type: Conference Paper
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