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Facing our Future: Social media takeover, coexistence or resistance? The integration of social media and reference services

Benn, J. and McLoughlin, D.ORCID: 0000-0002-7512-2075 (2013) Facing our Future: Social media takeover, coexistence or resistance? The integration of social media and reference services. In: IFLA World Library and Information Congress: 79th IFLA General Conference and Assembly, 17 - 23 August 2013, Singapore

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Abstract

Academic libraries around the globe have adopted a range of digital technologies to deliver enquiry
and reference services. The use of social media by university libraries to communicate with staff and
students is now as pervasive as traditional online reference services, such as email. Some libraries
use these services in conjunction with each other, but for others there appears to be no interrelation.
Is social media the future for reference services or a passing fad?

This paper will examine the use of social media by academic libraries in the world’s top 100
universities. This will include the integration of social media with reference services, satisfaction
with the use of social media in comparison with other digital reference services, the need for a social
media strategy (or not) and the factors determining whether social media is successful.

The authors will formulate the benefits of streamlining digital enquiry initiatives and services with the
aim of providing the “one stop online shop”.

Publication Type: Conference Paper
URI: http://researchrepository.murdoch.edu.au/id/eprint/37708
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