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Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience

Wolf, K. and Archer, C. (2016) Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience. PRism, 13 (1).

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Abstract

This paper provides a critical insight into the learning outcomes of a global, real-life, client-based communication project and its role in preparing future strategic communicators for the challenges presented in their prospective work environments, which are assumed to be shaped by an increasing level of diversity on one hand, and reliance on digital technologies on the other. This longitudinal study draws on first-hand reflections of participants from 12 countries. Despite the overwhelmingly positive nature of the project feedback, findings indicate that participating students may underestimate the long-term benefits of this global learning experience and its impact on their future roles as strategic communication professionals and –potentially –industry leaders, especially in relation to personal networks, (virtual) teamwork skills, technological abilities, conflict resolution and diplomacy. The authors conclude that experiences such as participation in this project enable today’s graduates to establish their personal career narrative and move beyond what has been labelled the Precariat, which is defined as an emerging class of people who face life and in particular job insecurities and hence limited career prospects

Publication Type: Journal Article
Murdoch Affiliation: School of Arts
Publisher: Bond University & Massey University
URI: http://researchrepository.murdoch.edu.au/id/eprint/37188
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