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Prosumers with passion: The six motivations of mum bloggers

Archer, C.J. (2016) Prosumers with passion: The six motivations of mum bloggers. In: Eighth International Forum on Public Relations and Advertising (PRAD): Strategic Communication in the Digital Age, 25 - 28 January 2016, Wellington, New Zealand

Abstract

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Publication Type: Conference Paper
Murdoch Affiliation: School of Arts
Conference Website: http://www.massey.ac.nz/massey/learning/colleges/c...
URI: http://researchrepository.murdoch.edu.au/id/eprint/37187
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