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Digital Footprints: Detecting and analysing online behaviour

Oatley, G., Crick, T. and Mostafa, M. (2015) Digital Footprints: Detecting and analysing online behaviour. In: 2015 Annual Convention of the Society for the Study of Artificial Intelligence and Simulation of Behaviour (SSAISB) 2015, 20 - 22 April 2015, Canterbury, UK

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Our long-term research goal is the development of complex (and adaptive) behavioural modelling and profiling using a multitude of online datasets; in this paper we look at suitable tools for use in big social data, specifically here on how to ‘envisage’ this complex information. We present a novel way of representing personality traits (using the Five Factor model) with behavioural features (fan- tasy and profanity). We also present some preliminary ideas around developing a scalable solution to modelling behaviour using swear words.

Publication Type: Conference Paper
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