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The strategic use of data in small business

Toohey, D. and Goulding, P. (1998) The strategic use of data in small business. In: 1st Western Australian Workshop on Information Systems Research (WAWISR) '98, 30th November 1998, Curtin University, Western Australia

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Abstract

This paper presents the background to, and design of, an exploratory study into the strategic use of data in small business. We suggest that the paradigm of strategic information systems as it is currently applied to the larger organisation may not apply to the small business sector, rather, that small businesses may need to examine ways of making strategic use of data in existing transaction processing systems. It is proposed that outsourcing of small business data management may be one method that can enable strategic use of data, depending on the relative strength of the inhibiting and facilitating factors associated with the decision to outsource.

Publication Type: Conference Paper
Murdoch Affiliation: School of Information Technology
URI: http://researchrepository.murdoch.edu.au/id/eprint/35126
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