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Using cluster analysis to profile adolescent media use and exploring the relations to risk behaviours: The moderating role of age and gender

Geagea, Antoinette (2012) Using cluster analysis to profile adolescent media use and exploring the relations to risk behaviours: The moderating role of age and gender. Honours thesis, Murdoch University.

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Abstract

This study examined how profiles of adolescent media use including TV viewing, console and online games, and internet use including social networking, were linked to risk behaviours. A sample of960 year ten and 475 year twelve students from Western Australian schools responded to a computer-administered, self -report survey. Cluster analysis was used to group students into three media-use profiles labelled as TV & Games, Low Use and SNS & Internet. Differences among these media use profiles in alcohol use and delinquency were tested. The fmdings indicated significant media profile differences in alcohol use and delinquency. The TV & Games profile used alcohol and engaged in delinquency behaviours more than the SNS & Internet and Low Use profiles. Both year level and gender moderated the relations. There were a significant minority of adolescents who consumed media excessively and showed higher levels of alcohol use and delinquency behaviours. Boys in TV & Games and girls in SNS & Internet profiles at year 12 reported the highest rates of risk behaviours. The Low Use profile reported the lowest rates of risk behaviours across both year levels and genders.

Publication Type: Thesis (Honours)
Murdoch Affiliation: School of Psychology
Supervisor: Barber, Bonnie
URI: http://researchrepository.murdoch.edu.au/id/eprint/31515
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