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Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

Wang, X. and Clay, P. (2010) Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally. AIS Electronic Library (AISeL).

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Abstract

As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally. In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities. We conclude with the implications of our conceptual model for future research.

Publication Type: Working Paper
Series Name: Sprouts: Working Papers on Information Systems; No. 369
Publisher: AIS Electronic Library (AISeL)
Other Information: Proceedings of JAIS Theory Development Workshop
URI: http://researchrepository.murdoch.edu.au/id/eprint/30949
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