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Proposed model of persuasive visual design for web design

Ibrahim, N., Shiratuddin, M.F. and Wong, K.W. (2014) Proposed model of persuasive visual design for web design. In: 25th Australasian Conference on Information Systems (ACIS) 2014, 8 - 10 December 2014, Auckland, New Zealand

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Abstract

This paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention.

Publication Type: Conference Paper
Murdoch Affiliation: School of Engineering and Information Technology
Conference Website: http://bis2.aut.ac.nz/acis2014/
URI: http://researchrepository.murdoch.edu.au/id/eprint/30317
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