Quintal, V.A. and Wong, D.H. (2012) Guest editorial. Asia Pacific Journal of Marketing and Logistics, 24 (5).
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Globally, the demand for higher education has grown by 2.7 percent per annum and is estimated to rise from 2.17 million in 2005 to 3.72 million in 2025, accounting for a spectacular 70 percent increase over the 20 years (Bank et al., 2007). This growth is fuelled by global population growth (CIA, 2006); workplace requirements for more sophisticated education in the workforce (McIlveen and Pensiero, 2008); government-encouraged open education policies, scholarships and financial aid (Paswan and Ganesh, 2009); and perceptions that higher education is key to quality of life (Duderstadt, 2000). This has created more study choices and mobility for students (Alves and Raposo, 2010) and greater competition for the student dollar (Mavondo et al., 2004).
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