Framing the football fan as consumer: A content analysis of the coverage of supporters in The Star during the 2010 World Cup
Ottosen, R., Hyde-Clarke, N. and Miller, T. (2012) Framing the football fan as consumer: A content analysis of the coverage of supporters in The Star during the 2010 World Cup. In: Krøvel, R. and Roksvold, T., (eds.) We Love to Hate Each Other : Mediated Football Fan Culture. Nordicom, Göteborgs universitet, Goteborg, Sweden, pp. 111-128.
As a global sports event, the men's World Cup of football offers an opportunity to dig into the contradiction between idealising rhetoric of the Federation International de Football Association (FIFA) and commercial realities, where the quest for profits is essential...
|Publication Type:||Book Chapter|
|Publisher:||Nordicom, Göteborgs universitet|
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