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Asking visitors to help: research to guide strategic communication in protected area management

Ham, S.H., Weiler, B., Hughes, M. and Brown, T. (2008) Asking visitors to help: research to guide strategic communication in protected area management. CRC for Sustainable Tourism Pty Ltd

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Abstract

Central to the mission of most protected areas is managing visitor use in such a way that visitor experiences are
enhanced while fragile environments are protected. Protected area management agencies annually devote
significant financial and human resources to repairing biological and physical damage resulting from uninformed
visitor behaviour. Resources do not exist in most agency budgets to provide adequate personnel to monitor and
manage visitor behaviour directly, particularly in large or remote areas. To the extent managers are able to
harness communication to persuade visitors to voluntarily behave properly in protected areas, significant benefits
will accrue both to budgets and to resource protection. Over the long term, millions of dollars that would
otherwise be devoted to mitigating visitor-induced impacts could be saved or redirected to other operational
priorities such as improving access and visitor services.

Publication Type: Report
Publisher: CRC for Sustainable Tourism Pty Ltd
Copyright: © CRC for Sustainable Tourism Pty Ltd 2008
URI: http://researchrepository.murdoch.edu.au/id/eprint/26183
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