Catalog Home Page

Pictures on the web: Normative photo sharing with friends and travellers

Syed-Ahmad, S.F., Klobas, J.E., Ahmad Fareed, I. and Murphy, J. (2009) Pictures on the web: Normative photo sharing with friends and travellers. In: ANZMAC 2009: Sustainable Management and Marketing, 30 November - 2 December 2009, Crown Promenade, Melbourne, Australia

[img]
Preview

Abstract

A Google search in early October 2009 for ‘travel photo’ returned over 950 million web pages, indicating a prevalence of online travel pictures. This conceptual paper examines sharing travel pictures on the Web as a form of online destination recommendations. An extended Theory of Planned Behaviour, decomposing subjective norm into six sub-norms, helps explain how these sub-norms relate to an online behaviour, posting pictures on the Web. The paper closes with a series of propositions using these sub-norms as a future research agenda.

Publication Type: Conference Paper
Conference Website: http://anzmac2009.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/23408
Item Control Page Item Control Page

Downloads

Downloads per month over past year