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Behaviour change programs for water efficiency: Findings from North West and Metropolitan Residential Programs in Western Australia

Anda, M., Brennan, J. and Paskett, E. (2012) Behaviour change programs for water efficiency: Findings from North West and Metropolitan Residential Programs in Western Australia. In: IWA World Water Congress & Exhibition, 16 - 21 September, Busan, Korea

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Abstract

A residential water saving program in a small Southwest country town of Western Australia achieved a 12% saving in participating households that received behavioural change and retrofits. This came at a cost of $1.82/kL which is significantly less than the cost of source development for this scheme. Buoyed by this success the Water Corporation followed with the North West residential behavioural change program. The program faced a number of problems unique to this region that were not experienced in other past or current programs. The successes achieved can be attributed to the program expanding the incomplete database by a variety of techniques, building social capital through newspaper and radio media, use of a TV personality role model, industry partnerships, well trained and committed eco-coaches and moving from a prescriptive to facilitative conversation approach in the telephone coaching. A key lesson from the North West program has been that complete database information (to enable feedback letters in each coaching round), market segmentation and community and industry partnerships will enable better outcomes if already established at commencement of the program. The Water Corporation then commenced several other regional demand management programs around the State including behavioural change and retrofits in the Perth metropolitan region. Lessons from previous programs were again taken on board and this combined with a more complete database resulted in the savings target of 12% being in sight half way through delivery.

Publication Type: Conference Paper
Murdoch Affiliation: School of Environmental Science
URI: http://researchrepository.murdoch.edu.au/id/eprint/22421
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