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Effect of interventions on the visitor experience at Karijini National Park. Report prepared for the WA Department of Environment and Conservation and the Parks Forum

Tonge, J., Taplin, R., Rodger, K. and Moore, S.A. (2013) Effect of interventions on the visitor experience at Karijini National Park. Report prepared for the WA Department of Environment and Conservation and the Parks Forum. School of Veterinary and Life Sciences, Murdoch University, Murdoch, Western Australia.

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Abstract

This report outlines the results of a visitor survey distributed at Dales Gorge in Karijini National Park in Western Australia. The survey aimed to assess the effect of two interventions on visitors’ experiences while also collecting valuable information about the visitor and their visit. The two interventions pertained to staff (rangers) and information for visitors and involved:
• The presence of a friendly, helpful ranger in Dales Gorge; and
• A4 double-sided information sheet on the natural features of Dales Gorge available from boxes attached to visitor information boards at Dales Gorge.

These two interventions were analysed for their effects on visitors’ level of importance assigned to and satisfaction with attributes of Dales Gorge, overall view of visit and loyalty behaviours. Four treatments were conducted over 16 days in July 2012, with each assigned four days each. These were: 1) No intervention; 2) ranger present; 3) information available; 4) both ranger present and information available. Questions in the survey also covered age, place of residence, number of adults and children per group, visitation frequency, length of stay, how they heard about the Park, and whether they had encountered a ranger.

Publication Type: Report
Murdoch Affiliation: School of Veterinary and Life Sciences
Publisher: School of Veterinary and Life Sciences, Murdoch University
URI: http://researchrepository.murdoch.edu.au/id/eprint/22124
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