Catalog Home Page

When will collective action be effective? Violent and non-violent protests differentially influence perceptions of legitimacy and efficacy among sympathizers

Thomas, E.F. and Louis, W.R. (2013) When will collective action be effective? Violent and non-violent protests differentially influence perceptions of legitimacy and efficacy among sympathizers. Personality and Social Psychology Bulletin, 40 (2). pp. 263-276.

Link to Published Version: http://dx.doi.org/10.1177/0146167213510525
*Subscription may be required

Abstract

Collective action will be effective in achieving broader social change goals to the extent that it influences public opinion yet the degree to which collective action “works” in changing opinion is rarely studied. Experiment 1 (n = 158) showed that, consistent with a logic of strategic non-violence, non-violent collective action more effectively conveys a sense of the illegitimacy of the issue and the efficacy of the group, thereby promoting support for future non-violent actions. Experiment 2 (n = 139) explored the moderating role of allegations of corruption. A social context of corruption effectively undermined the efficacy and legitimacy of non-violent collective action, relative to support for violence, thereby promoting (indirectly) support for future extreme action. The implications of this research, for the logic of strategic non-violence and mobilizing supportive public opinion, are discussed.

Publication Type: Journal Article
Murdoch Affiliation: School of Psychology and Exercise Science
Publisher: Sage
Copyright: Society for Personality and Social Psychology
URI: http://researchrepository.murdoch.edu.au/id/eprint/20432
Item Control Page Item Control Page