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Developing effective slogans for the African tourism industry: Analysis of cohort perceptions and reactions

Shanka, T., Boudville, I. and Napoli, J. (2001) Developing effective slogans for the African tourism industry: Analysis of cohort perceptions and reactions. In: 2001 Academy of Marketing Science Annual Conference: New Meanings for Marketing in a New Millenium, 30 May – 2 June 2001, Hyatt Islandia Hotel, San Diego, California

Abstract

Abstract not available

Publication Type: Conference Paper
Conference Website: http://www.ams-web.org/associations/213/files/conf...
URI: http://researchrepository.murdoch.edu.au/id/eprint/19672
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