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The role of Regulatory Focus in sequential resource allocation decisions over time in a New Product Development project

Boudville, I. (2012) The role of Regulatory Focus in sequential resource allocation decisions over time in a New Product Development project. In: 26th Annual Australian and New Zealand Academy of Management Conference 2012, 5-7 December 2012, Perth

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Abstract

Allocating finite resources in a project across stages that are linked and competing is a common managerial task. Little is known, however, about how individuals make decisions in such settings. This experimental study investigates how Regulatory Focus affects the allocation of resources prior to and following a setback. The study found that Regulatory Focus affects the allocation of resources to risky sub-stages in a new product development scenario. Age was also found to affect allocation decisions and interact with Regulatory Focus. The findings are discussed in relation to current Regulatory Focus literature. Future research directions are proposed along with key limitations to the study.

Publication Type: Conference Paper
Murdoch Affiliation: School of Business
Publisher: Australian and New Zealand Academy of Management
Copyright: The Author
Conference Website: http://www.anzam.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/19670
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