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Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool

Bach, N., Calais, P. and Calais, M. (2001) Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool. Renewable Energy, 22 (1-3). pp. 211-216.

Link to Published Version: http://dx.doi.org/10.1016/S0960-1481(00)00016-1
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Abstract

A strategic analysis of the electricity market in Western Australia yields a market potential for renewable energy in Western Australia. However, from a purely financial viewpoint the installation of grid-connected pv-systems still is not economically viable. In this paper a balanced scorecard (BSC) is developed to capture and visualize other than financial benefits. Therefore, the BSC can be used as a marketing tool to communicate the benefits of a privately owned GCPV system to potential customers.

Publication Type: Journal Article
Murdoch Affiliation: School of Environmental Science
Publisher: Elsevier BV
Copyright: 2000 Elsevier Science Ltd
URI: http://researchrepository.murdoch.edu.au/id/eprint/17272
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