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Gender and public relations: Perspectives, applications and questions

Daymon, C. and Demetrious, K. (2010) Gender and public relations: Perspectives, applications and questions. PRism, 7 (4). pp. 1-8.

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Abstract

It is impossible to understand adequately the social construction of public relations without closely examining its gendered nature. The work of feminist-inspired scholars has brought to our attention the centrality of gender in shaping social relations, pointing out that gender is one of the central organising principles around which social life revolves. We believe that inquiry into public relations as a gendered practice will bring deeper understanding of its internal and external relationships, its past and future directions, and its cultural variety. Thus this special issue of PRism enables us to take stock of knowledge in a certain domain and at a particular point in time. It helps us to identify some common concerns and differences among scholars currently researching public relations as viewed from the conceptual lens of gender.

Publication Type: Journal Article
Murdoch Affiliation: School of Media, Communication and Culture
Publisher: Bond University & Massey University
URI: http://researchrepository.murdoch.edu.au/id/eprint/14498
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