Ensor, J.D. and Meakins, F. (1999) Editorial: End. M/C Journal: A Journal of Media and Culture, 2 (8).
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In the public domain of end, what is the real impact of endism on our cultural and political lives? Are the proponents of apocalypse and armageddon correct to assume that there is an impending divine climax to the system of human affairs on this planet? Researching in the world of endism, it is usually the extreme, often dangerous forms of endist belief which the media popularly exploit to define 'other' forms of 'endist' fundamentalism. Reading about the apocacidal (suicides for the apocalypse) tendencies of various cults and sects horrifies us in their acts of forcible manipulation. Yet apocaholicism (a mental state of intoxication on the endtimes) can not be limited to the extra-societal gathering in the outer suburbs that awaits an end with grim but enthusiastic anticipation and which makes the occasional evening news headline or Sixty Minutes exposure. Nor can a keen sense of apocalypse be situated as being primarily a characteristic of religious fundamentalism. Secular society itself, as suggested by this collection of essays, is drunk on different meditations of the 'end'. In film alone, from Deep Impact through Armageddon to The End of Days, a mainstream space exists for courting the end in public forms of spectacularisation and profit-making. In this use, the end creates revenue. But there are other senses of the end too in secular society.
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