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Time-based mobile content usage personalisation

Paireekreng, W. (2008) Time-based mobile content usage personalisation. In: 9th Postgraduate Electrical Engineering and Computing Symposium (PEECS 2008), 4 November, Perth, Western Australia

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Abstract

Many limitations of the mobile devices and the content presentation screen size when connecting the mobile internet tend to be difficult for mobile users to handle the amount of information flowing to them. They have to scroll down several levels in order to obtain the most needed content. This paper proposes a personalised content menu system that can bring the desire content for user by using the period-of-day information to facilitate the mobile internet usage. Users should not scroll down several levels from the list-oriented menu to obtain their interested information. Moreover, by using the period-of-day information, the more desirable content can be display by using the users’ lifestyle profile in order to deliver the content that are more relevant to the users at that time. The result shows the proposed mobile menu system which could provide around 80% accuracy in achieving the personalization experience and this paper also presented the concept to create the mobile personalization.

Publication Type: Conference Paper
Murdoch Affiliation: School of Information Technology
URI: http://researchrepository.murdoch.edu.au/id/eprint/13607
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