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The 'Magic' of interactive television

Varan, D. (2003) The 'Magic' of interactive television. In: DMAiTV Council Launch, 17 April 2003.


The Direct Marketing Association has launched its Interactive TV Council to promote and develop the medium, establish best practice and ensure the future growth of interactive TV. It will fall within the DMA's Interactive Media Division and consists of 15 representatives from a broad member base including Sky, Telewest, ITV and Channel 4.

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
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