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Book Review: Understanding Media Semiotics, by Danesl, Marcel, Arnold, London, 2002, ISBN 0 3408 0884 5, 253 pp.

McHoul, A. (2003) Book Review: Understanding Media Semiotics, by Danesl, Marcel, Arnold, London, 2002, ISBN 0 3408 0884 5, 253 pp. Media International Australia, 106 . pp. 153-156.

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    Abstract

    These two books have very similar goals: to introduce beginners, at undergraduate levels, to complex concepts and methods for the understanding and analysis of contemporary media. Both draw on research traditions and literatures from disciplines predating media studies as such (semiotics and ethnography respectively) but which are now very much part of the media analyst’s armoury. To that extent both are to be welcomed as either course texts or supplementary readings for introductory courses in media studies. There is, however, one thing they have in common, which I will introduce in due course, and which is, in my humble view, possibly the methodological problem haunting media and cultural studies today.

    Publication Type: Journal Article
    Murdoch Affiliation: School of Media, Communication and Culture
    Publisher: University of Queensland Press
    Copyright: 2003 University of Queensland
    Publishers Website: http://www.uq.edu.au/mia/
    URI: http://researchrepository.murdoch.edu.au/id/eprint/9889
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