What do consumers want? Understanding the paradigm of choice

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Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.

Abstract

Invited Presentation

Publication Type:	Conference Item
Murdoch Affiliation:	Interactive Television Research Institute
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9231

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