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What do consumers want? Understanding the paradigm of choice

Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.

Abstract

Invited Presentation

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9231
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