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The future of television advertising in a fragmented media universe

Varan, D. (2006) The future of television advertising in a fragmented media universe. In: Lunch Seminar: Hothouse Interactive, 1 December 2006, Sydney, Australia.

Abstract

Invited Presentation

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9225
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