The future of television advertising in a fragmented media universe

Tools

Varan, D. (2006) The future of television advertising in a fragmented media universe. In: Lunch Seminar: Hothouse Interactive, 1 December 2006, Sydney, Australia.

Abstract

Invited Presentation

Publication Type:	Conference Item
Murdoch Affiliation:	Interactive Television Research Institute
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9225

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