New models for television advertising

Tools

Varan, D. (2006) New models for television advertising. In: New Ad Inventory Models: Disney Executive Retreat, 27 September 2006, Burbank, California.

Abstract

Invited Presentation

Publication Type:	Conference Item
Murdoch Affiliation:	Interactive Television Research Institute
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9220

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