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Media metrics: Measuring the effectiveness of niche content delivery

Varan, D. (2007) Media metrics: Measuring the effectiveness of niche content delivery. In: Australasian Media & Broadcasting Congress 2007, 28 - 30 November 2007, Hotel Intercontinental, Sydney.

Abstract

Invited Presentation

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9209
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