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Using research to assess iTV value

Varan, D. (2003) Using research to assess iTV value. In: Interactive Advertising Forum II, 23 October 2003, British Sky Broadcasting: Electric Cinema, London.

Abstract

Keynote Address

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9207
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