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PVRs and the changing face of advertising: Understanding the viewer

Varan, D. (2005) PVRs and the changing face of advertising: Understanding the viewer. In: PVR Outlook 2005, 8 December 2004, Munich, Germany.

Abstract

Keynote Address

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9188
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