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Direct nirvana: Marrying interactivity with the emotional character of television

Varan, D. (2005) Direct nirvana: Marrying interactivity with the emotional character of television. In: ADMA (Australian Direct Marketing Association) Forum 2005, 25 - 27 May 2005, Sydney Convention Centre, Sydney.

Abstract

Keynote address

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/9187
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