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The impact of interactive TV advertising

Varan, D. and Bellman, S. (2007) The impact of interactive TV advertising. In: Audience Measurement 2.0, 26 - 27 June 2007, New York, NY.

Abstract

No abstract available

Publication Type: Conference Paper
Murdoch Affiliation: Interactive Television Research Institute
Conference Website: http://www.thearf.org/am20
URI: http://researchrepository.murdoch.edu.au/id/eprint/9184
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