The impact of interactive TV advertising

Tools

Varan, D. and Bellman, S. (2007) The impact of interactive TV advertising. In: Audience Measurement 2.0, 26 - 27 June 2007, New York, NY.

Abstract

No abstract available

Publication Type:	Conference Paper
Murdoch Affiliation:	Interactive Television Research Institute
Conference Website:	http://www.thearf.org/am20
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9184

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