Improving neuromarketing measurement: Groundbreaking results

Stipp, H., Thorogood, R. and Varan, D. (2011) Improving neuromarketing measurement: Groundbreaking results. In: ARF 2011 re:think, 20 - 23 March 2011, Marriott Marquis, NY.

Abstract

Results of the first phase of the most extensive study ever of biometric measurement will be reported followed by a workshop in the Insights Zone.

The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuro-and biometric market research. In this session we will describe the applications for various methods, explain which methods are suited to particular research needs, and present best practices for evaluating neuromarketing methods.