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3D TV: Viewer interaction with the new dimension for television

Varan, D., Bulgrin, A. and Huang, L. (2011) 3D TV: Viewer interaction with the new dimension for television. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Abstract

This study applies the control and precision afforded by the Disney Media and Advertising Lab to reveal significant insights to guide the evolution of this new medium.

Publication Type: Conference Paper
Murdoch Affiliation: Interactive Television Research Institute
Audience Research Labs
Conference Website: http://am6.thearf.org/connect
URI: http://researchrepository.murdoch.edu.au/id/eprint/9179
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