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New models for advertising

Varan, D. (2011) New models for advertising. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Abstract

No abstract available

Publication Type: Conference Paper
Murdoch Affiliation: Interactive Television Research Institute
Audience Research Labs
Conference Website: http://am6.thearf.org/connect
URI: http://researchrepository.murdoch.edu.au/id/eprint/9178
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